Jimi Hendrix's estate are releasing a clothing line.
The late rock guitarist was famed for his colourful and flamboyant style - which embodied the 60s flower power movement - and it will be incorporated into the Hendrix Lyric Culture series.
The clothing designs will also include the words of Jimi's most popular songs.
Janie Hendrix, Jimi's sister and the CEO of Experience Hendrix LLC, said: "We're delighted to partner with Lyric Culture to launch this line of Jimi Hendrix apparel and jewellery.
"Jimi's words, music and handwriting have been cherished by so many for so long and this underscores how resonant his art has been all this while and, certainly into the future."
The range will be sold through department store Bloomingdales across the USA from this week, and has been released to coincide with what would have been the late icon's 70th birthday, which would have been on November 27 2012.
Hanna Rochelle, founder of Lyric Culture, said: "We are honored to celebrate the 70th birthday of Jimi Hendrix with a new Lyric Culture men's fashion collection inspired by the fearless and innovative lyrics of one of rock music's most influential artists.
"His legendary style and iconic music is integrated into every design. Some pieces even include Jimi's actual handwritten lyrics incorporated into the fabric prints."
'Crosstown Traffic' singer Jimi died in his sleep in 1970 by choking on his own vomit.