A smart watch should be on the arm of any stylish man.
Really, it should be the only jewellery they wear, in my opinion anyway. Well, other than a ring if you're married.
So, we've picked out the best out there at the minute.
And remember, this is the place where you need to splurge - think about it as cost per wear.
An Emporio Armani leek stainless steel bracelet with an elegant black rectangular face.
This classic watch has a modern twist with the slightly distorted Roman numerals on the dial.
The watch will look best worn under a black shirt, with it just poking out.
Available from John Lewis, £199.
Rose Gold has proven its worth over the past year. It takes off some of the brashness that can be associated with yellow gold.
But thanks to the masculine design of this Hugo Boss watch, it stops it looking girly.
It has a black leather strap, which will have to be replaced no doubt in a few years.
Plus it's water resistant up to 100 metres.
Available from John Lewis, £399.
If you're looking for something a little more sporty, then Tissot is the brand for you.
This is the perfect day-to-day watch.
The classic bracelet design with black dial and chronograph functions means that this can be worn with everything you own.
Its best feature has to be the scrath resistant sapphire glass, it will look as good as new for as long as you have it.
Available from John Lewis, £295.
If you want something a little more classic, and like the one that Ryan Gosling is wearing in the picture than it has to be a classic croc leather strap.
The Seiko watch features a gold-plated rectangular PVD case, white dial with roman numberals.
It's the watch to be worn with everything, from a suit to casual and is suitable for every event.
In summary, it's a watch every man should own.
Available from John Lewis, £99.
Malextra Taryn Davies