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20-01-2009 12:36
The Ford Fiesta one of Fords most popular cars, which over six generations has sold over 12 million vehicles, with UK sales last year of over 100,000. So it is with no surprise that the late 2008 launch of the all new model was of great significance to the car makers.
And it’s with a new-found confidence that Ford has launched the new Fiesta. Its ‘Kinetic Design’ styling has struck a chord with Brit buyers, and its products are built to a level of quality to rival the Germans.
Ford Fiesta means a lot to a lot... since the late 1978, how many of us learned to drive in one, bought a secondhand one for our first car, graduated to the rally derivative the famous XR2. The Fiesta sits comfortabley alongside that other hatchback icon the VW Golf.
Ford needed to pull something a bit special out of the bag if they were to ensure it stays ahead of the pack, and first immpressions of its sleek new body lines, it certainly cut it on the street.
Ford has also dropped 40kgs from the car’s weight, and that’s despite adding an extra 10kgs in safety features and sound deadening, which means that even over rough surfaces, the inside remains as quiet as the very best in its class
The Fiesta is obviously based heavily on the Verve concept which has appeared at the important Europe’s motor shows over the past couple of years and follows Ford’s Kinetic Design ‘language’, bringing it in line with the stylish Ford Mondeo and recently facelifted Ford Focus. Ford’s research claims the Verve concept was the most photographed car at 2007’s Frankfurt motor show.
The new Ford Fiesta continues the Ford corporate look, with its signature lower grille, chrome accents and long, sweeping headlamps, though safety has been catered for with a pedestrian-protecting bar across the grille onto which the numberplate is mounted. The clamshell bonnet helps raise the bodywork away from the solid engine, protecting pedestrians further, while the shut lines at the front and headlights also help.
Turning from the front to the side lines, bulging wheelarches and a crease which stretches from the lower front grille, across the front wings, across the wheelarches and along to the back lights add distinction and an edgey look..
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