In a move that will delight tens of thousands of youngsters, Europe’s first ever Ben 10 roller coaster ride will open at Drayton Manor for Easter 2011, following an exclusive deal between the park and Turner CN Enterprises, the brand’s licensor.

Ben 10 is a hugely popular children’s programme, broadcast on Cartoon Network, which follows the adventures of 10-year-old Ben Tennyson, who is able to turn into a variety of alien superheroes, each with unique powers, thanks to his mysterious Omnitrix watch.

The exciting new roller coaster will be part of an amazing Cartoon Network Street, which will include a fully branded restaurant and shop, selling Ben 10 merchandise and products relating to other shows on Cartoon Network.

Children and their parents will get to revel in the world of Ben 10 even before they get on the ride with queue entertainment. Full details of the ride will be unveiled closer to the launch.

Drayton Manor, the UK’s biggest independently owned theme park, welcomes over 1.2 million visitors every year.