The Mercedes driver recently caused a stir among fans and the media when he revealed a prominent new tattoo and blond hairstyle at Monza. The Englishman has also attracted attention for attending celebrity events such as the MTV video awards, and for spending time with pop stars like Rihanna.
Chelsea manager Jose Mourinho also attended the glitzy party with his teenage daughter, Matilde.
BBC presenter Gary Lineker, England Ashes hero Stuart Broad were also at the glamour bash.
However, all eyes were on Sam Smith who was named Ciroc Solo Artist of the Year.
The 'Stay With Me' hitmaker revealed he was in the mood to celebrate as he was handed the accolade at the annual awards ceremony at London's Royal Opera House on the same day he announced he will be singing the official theme tune for upcoming James Bond movie 'Spectre'.
Speaking to MailOnline on the red carpet, he said: "I've been keeping this secret for a year and it was intense. But I can't think of any better way to celebrate."
Others stars to be honoured at the event included 'Unbroken' actor Jack O'Connell - who was named Vertu Breakthrough Actor - Actor of the Year winner Christoph Waltz, Breakthrough Musician of the Year James Bay and David Gandy, who was named Hugo Boss Most Stylish Man.
Elsewhere, Rolling Stones rocker Keith Richards - who walked the red carpet with his wife of 32 years Patti Hansen and his bandmate Ronnie Wood and his actress wife Sally Humphreys - was honoured with the Legend of the Year award for his contribution to the music industry over five decades.
Lionel Richie also received a special accolade as he was named Icon of the Year following his first ever performance at Glastonbury festival earlier this year.
And although the award ceremony was created to recognise the achievements of famous men, 'Game of Thrones' actress Emilia Clarke was also honoured with the Woman of the Year award.
The full list of winners were as follows:
Leading Man of the Year - Paul Rudd
Icon of the Year - Lionel Richie
Legend of the Year - Keith Richards
Woman of the Year - Emilia Clarke
Editor's Special Award of the Year - Jose Mourinho
TV Personality of the Year - James Corden
Comedian of the Year - Will Ferrell
Cultural Icon of the Year - J.J. Abrams
Politician of the Year - George Osborne
Sportsman of the Year - Lewis Hamilton
Ciroc Solo Artist of the Year - Sam Smith
Actor of the Year - Christoph Waltz
Band of the Year - Blur
Breakthrough Musician of the Year - James Bay
Designer of the Year - Kim Jones
Breakthrough Designer - Christopher Raeburn Vertu
Breakthrough Actor - Jack O'Connell
Hugo Boss Most Stylish Man - David Gandy
Creative Icon of the Year - Marc Newson
Inspiration of the Year - Giorgio Moroder
Writer of the Year - Nic Pizzolatto