Directorproducer JEFFREY POLLACK has died at the age of 54.
The Above the Rim filmmaker was found dead on the Greenbelt trail in Hermosa Beach, California on Monday (23Dec13).
Pollack was reportedly jogging when he collapsed and passed away.
An autopsy to identify his cause of death is pending.
Pollack began his Hollywood career in 1993, when he wrote, produced and directed drama Above the Rim starring rapper Tupac Shakur.
He went on to direct Booty Call starring Jamie Foxx in 1997 and Lost and Found with David Spade in 1999.
He also helped to create Will Smith's hit U.S. TV show The Fresh Prince of Bel-Air with business partner Benny Medina, with whom he formed a management and production company called MedinaPollack Entertainment.
The firm was later renamed Handprint Entertainment with clients including Jennifer Lopez, Mariah Carey and Tyra Banks, before closing down in 2008.