Wham Rocket

Wham Rocket

Wham, the iconic 80’s chew bar, has teamed up with Futurologist Lyndon Gee to find out what the sweets of the future will look, taste, feel and smell like.

Wham have started the trend by launching the new Wham Rocket which takes all of Wham’s great flavours and puts them into a sherbet which comes with foam dipping sticks.

The idea came after Wham helped Heston Blumenthal create his Willy Wonka style garden on his TV show Heston’s Fantastical Food.

The UKs top Futurologist, Lyndon Gee, found that exploding candy, sweets that can fly and cabbage and cranberry toffee or toot sweets could be the future for sweets.

For those with a sweet tooth, the possibilities are already virtually endless so you can only imagine what the sweet scene will look like in 10 years’ time.

Lyndon Gee said, “If you’d said 30 years ago, ‘I’m going to finish my smoothie, grab a latte and pick up some sushi’, most of the population wouldn’t have known what you were talking about! With children’s taste buds changing at such a pace, the nation’s confectioners will have to start taking sweets to the next level and innovating like never before.”

Confectionary mixology is thought to be one of the biggest trends in the future, with children being allowed to edit and create their own versions of their favourite sweets – truly customising their experience.

This is something that Wham have already began to explore with their new Wham Rocket. Eaten with an edible foam dipping stick, the new sweet allows sweet lovers to take as much (or as little) of the extreme sour sherbet as they can handle. Add in some tongue-tingling sugar crystals and Wham Rocket will blast your taste buds into outer space.

According to the report, the playground is set to become a confectionery battleground, as children dare their friends to eat extreme and unusual flavour sweets.

Taking inspiration from Bertie Botts Every Flavour Beans, as seen in Harry Potter films, new and strange flavours such as broccoli and custard, or beetroot and sherbet, will become the norm.

What’s more, the report suggests that sweets will be able to morph into new flavours and textures, creating a whole new eating experience every time you chew!

Wham’s Lisa Sullivan said, “This is an exciting time to be a child. New and innovative sweets are being developed as we speak and confectioners are pushing our taste buds like never before.

“Whilst we don’t think broccoli flavour will ever take off in sweet-form, we do have some exciting developments in the pipeline that will take confectionery well beyond the norm.

“Wham Rocket is the first of many exciting products that take inspiration from old classics, but give us a new, exciting and interactive experience in which to enjoy them.”

What new sweets would you like to see? Let us know what you think by commenting below or tweeting us @FemaleFirst_UK


Cara Mason

by for www.malextra.com
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