'Apex Legends' hit 10 million players within 72 hours of launching.

Apex Legends

Apex Legends

The battle royale from Respawn Entertainment was seen by the studio as a bit of a risk as it took the 'Titanfall' franchise in a new direction but it looks to paid off in a big day.

The company's boss Vince Zampella revealed the exciting news, and also confirmed on the game's official website that the game had also achieved the milestone of one million concurrent players.

He added: "This has been a truly incredible journey. We tested and tweaked. We argued and agreed. We got to a point where we felt some magic.

"We knew it would be risky to take the franchise in this direction, to go free to play, and do a surprise launch. But we fell in love with Apex Legends and wanted, needed, other people to play it too."

He also took the opportunity to thank the players for making it an early success, and suggested that the figures have surpassed the studio's expectations.

He added: "We hoped you'd love it as much as us, but never in our wildest dreams could we have expected the outpouring of support and positivity we've seen.

"From all of us at Respawn, thank you for giving us and 'Apex Legends' a chance."

Putting the number into perspective, 'Fortnite' - seen as the standard bearer in the free-to-play battle royale genre - took two weeks to hit the 10 million mark.

However, 'Apex Legends' still faces a climb to catch up with Epic Games' title and its 200 million players amassed by the end of 2018, following its launch in July 2017.