An Electronic Arts boss has admitted he struggles with the perception of the studio as "a bunch of bad guys".

Electronic Arts

Electronic Arts

The company's EVP of strategic growth, Matt Bilbey, and suggested that EA's mistakes are blown out of proportion due to the size and scale of the publisher.

He told GI.biz: "25 years at EA and I still struggle with the external perception that we're just a bunch of bad guys.

"We love making and playing games. Unfortunately, when we make mistakes on games, the world knows about it because it's of a size and scale."

Meanwhile, Bibley acknowledged the challenges that come with being part of such a large organisation, and admitted the company works hard to ensure it doesn't become "disconnected" from fresh ideas.

He added: "EA Originals is our opportunity to connect with that talent and those smaller ideas. When you are part of a big company, it's too easy to fall into the trap where when you see a game concept... it has to be big.

"The notion of actually coming up with small, unique game ideas... We know from the work that we've been doing on our subscription business that gamers will play a 'FIFA' or a 'Fortnite' - they have one main franchise - but then they want breaks from those games to play something that's maybe five or ten hours long."