Dele Alli has played 'Call of Duty: Black Ops 4' in the "world's darkest room".
Created to mark the game's highly anticipated launch, the special chamber is the world's first to be coated in Vantablack - the darkest substance made by man - as part of a "one-of-a-kind, architectural experience" ahead of the release on October 12.
The Tottenham Hotspur footballer has stepped into the Black Ops House, in which basically all natural light is absorbed - thanks to a special version of the coating called VBx2 - which results in an optical effect of playing the game inside an endless blackout.
People entering the special area will first walk down an 40 metre-long raised platform, giving the impression of walking into a pitch-black void, before sliding doors open to reveal a PlayStation 4 Pro and monitor.
Dele said: "It was a great experience playing 'Black Ops' in the blackout environment, it felt like I was in the game! I wish I could get my own blackout room!"
Ben Jensen, from Surrey Nanosystems, added: "Since developing Vantablack we have had the opportunity to work with like-minded partners to deploy our coatings in new and imaginative ways.
"We're all huge gamers and fans of 'Call of Duty' so when Activision got in touch and we began discussing ideas, we couldn't wait to bring the project to life.
"This is the first time we've ever created a room that is completely covered in the VBx2 coating, so is the darkest man-made room ever created. The future of entertainment is all about more and more immersive experiences. What could be more immersive than this?"
Meanwhile, Activision themselves have praised the structure as an innovative way to play the game.
David Tyler, VP for 'Call of Duty' and Activision, said: "'Black Ops 4' delivers the deepest, most engaging 'Black Ops' game that Treyarch, has ever created, so this is an incredible opportunity to create a space to match.
"The Black Ops House is an endlessly dark gaming space, completely immersing the player in the action of the game. Whether playing the all-out combat in Multiplayer, experiencing the all-new battle royale mode, Blackout, or the thrill of Zombies; this one-of-a-kind gaming experience raises the excitement to a whole new level.
"It's been a fascinating and fun way to celebrate the launch of 'Black Ops 4' later this week."