Take-Two Interactive doesn't see a "downside" to launching 'Red Dead Redemption 2' on PC.
Although it's yet to be confirmed by the company - or developer Rockstar Games - there have been rumours that the hugely popular wild west title will make the jump from consoles to PC, and it certainly appears to be a strong possibility.
Asked about how easy it would be to achieve, Take-Two's CEO Strauss Zelneck told investors thi week: "There is no decide to releasing the game on PC."
Meanwhile, the executive recently spoke out against potential subscription models for games.
He previously said: "You have to find that intersection in business models that serve the customer successfully and also serve everyone else who participates in the value chain.
"And that may prove to be a little challenging for subscriptions in this space because people do consume video games differently than they consume linear entertainment."
Strauss pointed out that households on average spend far more time watching television than they do playing video games, and episodes are quicker to consume before they're onto the next show, which is what makes models like Netflix so popular.
Users spend more time with one particular video game, and so a monthly subscription model is harder to sell.
However, he said Take-Two - which also produces the 'Grand Theft Auto' franchise - is "open-minded" to the idea, and could be on board with subscription services if the consumers are there.