Drake has invested in a gaming brand.

Drake

Drake

The Canadian rap star and the entertainment mogul Scooter Braun have opted to invest an undisclosed sum of money into the ESports brand '100 Thieves'.

Matthew 'Nadeshot' Haag - one of the founders of the company - said in a statement: "With Drake and Scooter's support, we're going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team."

Drake, 32, will serve as a strategic adviser for the firm.

Earlier this year, meanwhile, the chart-topping rap star broke the streaming record for the video games industry.

Drake joined the streaming video-game platform Twitch and his live stream attracted a jaw-dropping 628,000 viewers.

Following the record-breaking feat, Kate Jhaveri, Twitch's senior vice-president for marketing, said: "Seeing a top gamer and musician come together on Twitch and unite their large and passionate communities is a cultural moment in terms of building awareness around the appeal of social video and it's only going to grow from here."


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