'Football Manager 2019' will break tradition by ditching the long-running Manager Man cover star for the upcoming new title.
The latest installment in the franchise will not feature the recognisable figure who has appeared on the front of the game for the last 14 years, with developers Sports Interactive seeing an opportunity for change.
In a statement to Eurogamer, the company explained: "It's a big year of change for us as a studio - we've taken the opportunity with moving to our fantastic new office in the Olympic Park to make many changes, such as bringing in our first COO, putting a better structure in place, changing some of our practises as part of what we call SI 3.0 - and a release in Germany for the first time too.
"So with all that going on, it seemed the perfect opportunity for us to have a think about our branding and try and be as fresh with that as we are being with the other changes in the studio, hence the new logo and a point of view perspective for the key art and pack shot."
While Manager Man has been replaced by a shot of the players heading down the tunnel from the view of the gaffer himself, the developer has told fans not to worry about the character's future.
They added: "Fans of Manager Man shouldn't be worried though. He's currently sitting on a beach in Santorini, sipping on a delicious cocktail, deciding what his next career move will be.
"He's likely waiting til Xmas to get a new job - the bonuses for keeping clubs up for experienced managers will likely tempt him back in."