Phil Spencer thinks gamers have only scratched the surface of the potential of next-generation consoles.
The 52-year-old executive vice-president of Gaming at Microsoft thinks gamers haven't yet experienced the potential thrills involved with playing next-gen titles.
He said: "One of the things I've talked about publicly ... but it's hard to come across, is the way it feels to play games on a box where frame rates are higher, frame rates are more stable.
"The fluidity of it, showing that in video form, is just impossible. How do you show how something feels?
"We're getting to the point where the immersion feel that you get through fluidity and other things is now up to par with the visual capabilities that we have. How do you share that with people in this kind of world?"
However, Spencer hopes consumers are able to witness the potential of the Xbox Series X before its official release.
Appearing on 'Talking Games With Reggie And Harold! ', he said: "The feel relative to previous console generations will be something people remark positively about."