Electronic Arts has revealed it won't be holding a press conference at E3 this year.
The publisher - which is behind the hugely popular 'Star Wars', 'Battlefield' and 'Anthem' video game franchises - has confirmed it has pulled out of an appearance at the event for 2019, instead choosing to host an EA PLAY kickoff event.
Making its announcement, EA said: "It all starts this year on Friday night, June 7, 2019, with an all-new EA PLAY kickoff event. "We're skipping the press conference this year and are replacing it with multiple live streams that will air during the first two days of the event, bringing you more of what you've told us you want - more gameplay and insights from the teams making the games."
The company added that the EA PLAY fanfest has been moved to Saturday, June 8 and Sunday, June 9 to let players get to grips with its titles.
There will also be live streams from content creators from EA's Creator's Cave in the Hollywood Palladium.
The company - which has followed Sony's lead after it was revealed PlayStation won't represented at E3 this year - promised "plenty more" announcements and updates over the next few months ahead of this summer's event.
It teased: "But that's enough talk for now, we've got plenty more to show in the months ahead."