Sonic the Hedgehog is set to return - in a movie form.
The speedy blue video icon is to be the focus of a new film by Paramount - who secured the rights to the character late last year after Sony failed to come up with a reason to use Sonic - and Sega.
Though details about the production are slim, filming is reportedly set to begin in July, with it slated for release between November and December.
Haruki Satomi, the president of Sega, Sammy Holdings, confirmed to CNBC: "We can bring Sonic to the next level and not only bring the Sonic game to existing fans, but we try to grow our fan base worldwide."
The movie is part of Sega's plans to revive the Sonic the Hedgehog franchise beyond the game.
Jeff Fowler - who was nominated for the Academy Award for Best Animated Short Film as writer-and-director of the short animated 2004 film 'Gopher Broke' - is set to make his big screen debut helming the Sonic film, whilst 'Deadpool' director Tim Miller is producing.
The movie will focus on Sonic and his friends, including Knuckles and Tails, as they try to stop the evil Doctor Eggman Robotnik, according to reports.
Miller said: "Jeff is an incredible director with strong story instincts.
"The world of Sonic presents the perfect opportunity for him to leverage his experience in animation to bring new dimension to this iconic character."
Sonic has previously appeared in a number of animated series including 1993's 'Adventures of Sonic the Hedgehog' as well as a cameo in 'Wreck-It Ralph'.
Sonic is also one of the biggest video game characters, with games featuring him having sold 350 million copies over various gaming platforms.