An Xbox boss has claimed Google Stadia doesn't have enough content to be a success.

Xbox One X

Xbox One X

The console's chief marketing officer Mike Nichols has hit out at streaming service and suggested while it has the technical capabilities, it isn't able to offer the same catalogue of games to compete.

Speaking to the Telegraph, he said: "Emerging competitors like Google have a cloud infrastructure, a community with YouTube, but they don't have the content."

Although Google hasn't been involved in the games industry for long, the company has brought in the likes of former Microsoft and Sony veteran Phil Harrison to lead the team, while 'Assassin's Creed' producer Jade Raymond has also been hired to front the Stadia Games studios.

Meanwhile, Microsoft has started working on its own game streaming service - currently under the working title xCloud - and while Nichols admitted it could become the best experience for players in the future, it's not the case just yet.

He added: "You won't necessarily need a device over time, but you'll get the best experience with local processing power [available on a console or computer]."

His comments against Stadia comes after Google's announcement took a shot at traditional consoles, such as Microsoft's own Xbox.

The website states: "The future of gaming is not a box."