Sarah Beeny will be adding a donation to Breakthrough Breast Cancer to her Christmas list this year, to prevent being given unwanted gifts.
I am putting Breakthrough Breast Cancer on my Christmas list. I encourage everyone to do the same so that the charity and research scientists can continue their vital work to help save lives in 2011.
The charity is launching a scheme to encourage people to add Breakthrough Breast Cancer to their gift lists this year after a survey was conducted. It revealed that one in five said the worst Christmas presents come from work colleagues,during the annual Secret Santa ritual, things like nose trimmers, a scarf made from carrier bags and a plastic lobster are among the worst given.
Over 3,000 people admitted that the presents are unwanted clutter and over half said that they would prefer a donation made to charity.
Celebrity supporter Sarah Beeny said: “I am putting Breakthrough Breast Cancer on my Christmas list, so that a gift is given to people affected by Breast Cancer. I encourage everyone to do the same so that the charity and research scientists can continue their vital work to help save lives in 2011.”
The charity is launching a #festivefriday Twitter campaign, to encourage people to ask for a donation during the season of giving.
Kaita De Gregorio, Head of Donor Marketing at Breakthrough Breast Cancer said: “We hope to encourage people to give a gift that will help us to continue our life saving breast cancer research.”
A count down to the worst presents given will be revealed over Twitter by @breakthroughBC, with some surprise celebrity revelations, bad gifts include, a sandwich, post-it-notes, an Easter egg and a diet book.
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