A huge majority of people aren't getting their recommended five-a-day, according to new research.
Health experts advise people to eat at least five portions of fruit and vegetables each day to ensure sufficient intake of key nutrients.
However, a new survey conducted by YouGov on behalf of the World Cancer Research Fund (WCRF) has found that just 22 per cent of people meet this target.
Kate Medoza, head of education at the WCRF, comments: "These figures show that many people are still finding it difficult to follow the healthy eating message.
"Getting at least five portions of fruit and vegetables a day is the building block of a healthy diet.
"A diet based on plant foods, such as whole grains and pulses as well as fruit and vegetables, can reduce cancer risk as research shows they protect against a range of cancers."
Fruit and vegetables are full of fibre, which was recently shown to have a protective effect against bowel cancer.
According to the report, published by the WCRF and the American Institute for Cancer Research, there is now 'convincing' evidence that fibre-rich foos protect against the disease.