Men's Health, the UK men's magazine and largest men's magazine in the world, has entered the UK vitamin sector with its new sub-brand Men's Health Lab.
With the UK men's vitamin sector currently offering only a limited range and few individual products targeted specifically at men, the Men's Health Lab range is perfectly placed to deliver a wider and more relevant choice of vitamins to health-conscious men under a trusted global brand.
Benefitting from Men's Health long-standing expertise in health, lifestyle and nutrition, the comprehensive range has been scientifically designed together with healthcare specialists, Omega Pharma, to support the specific needs of every man, with every product having a unique benefit vs. other products in the market.
The range consists of eight different products and is segmented across three core benefit-led categories making it easy for consumers to navigate and shop:
* Wellbeing - Multi-Fit & Body Defence
* Energy - Energy Release & Active Recovery
* Performance - Vit D3 Max, Mental Focus, Cardio Health & Joint Endurance
At the launch of the new product range, Alun Williams, Group Publishing Director, Hearst-Rodale, said: "Men's Health is regarded as a trusted expert in health, lifestyle and nutrition for men. We always look for ways of how we can enhance men's performance in all areas of their lives, so offering a relevant range of vitamins, seemed like the natural next brand extension."
Stuart White, Marketing Manager, Omega Pharma, added: "We're truly excited to partner with Hearst-Rodale to launch Men's Health Lab Vitamins. We have worked closely with the team at Men's Health to create a bespoke range of vitamins using expertly sourced high-grade ingredients and unique product formats to ensure the final product is perfectly suited to helping men lead a healthy lifestyle"
We have a months supply of the full range which we will be testing to see if our man Matt improves his physical and mental wellbeing.
More can be found Mens Health website