Pamela Anderson who was once a M.A.C. model has requested that the make brand resume its cruelty free policy and stop paying for animal tests.
M.A.C, along with its parent company Estee Lauder has been selling its product in China where nearly all cosmetics are tested on animals through painful and deadly toxicity tests. Unlike in the U.S. and Europe.
"I was very disturbed to learn from PETA that M.A.C. … is selling products in China, where the company funds painful tests on animals in order to meet the country's archaic regulations," says PETA honorary director Anderson in a letter to Estée Lauder Companies Inc. president John Demsey. "This has tainted the brand and alienated many of the company's long-time allies."
Other companies like Paul Mitchell, Urban Decay, and Pangea have either pulled out of China or refuse to sell there until testing policies change.
Toxicity tests include eye irritancy tests where rabbits are placed in restraining stocks while substances are slowly dripped, sprayed or rubbed into their eyes. They also suffer skin tests where substances are rubbed into broken skin to test reactions. After enduring such tests they are then killed.
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