Claudia Schiffer stars in an update of her iconic 1989 Guess shot to celebrate the company's 30th anniversary.
The photo of the supermodel - wearing nothing but a bustier, gold hoop earrings and with her blonde locks blowing across her face - boosted the brand enormously and her new shoot saw her reunited with its photographer, Ellen von Unwerth.
Paul Marciano, chief executive officer and creative director of Guess told WWD: "She was a turning point of Guess, she was a turning point of Ellen's career, Guess was a turning point of a life for Claudia."
Although the shot didn't feature a pair of the denim jeans the company is most famous for, Paul added it: "Made her career in my view, and that made Guess a different company. Everybody talked about the Guess Girl."
Claudia featured in six campaigns for the company from 1989 to 1991, and is still very fond of the brand.
She said: "Guess will always have a soft spot in my heart, and I'm excited that 23 years later we can still work together so successfully. Shooting the Guess 30th anniversary campaign was like going back in time. It brought back so many great memories."
Along with the new shots of Claudia, the company is releasing the 30th Anniversary Collection, inspired by her and other models who have appeared as Guess Girls, including Line Gost, Anna Nicole Smith, Adriana Lima and Eva Herzigova.
The 30th Anniversary Collection will hit Guess' flagships worldwide and department stores on April 24.