Ryan Reynolds and Rosie Huntington-Whiteley have been signed up to star in UK brand Marks and Spencer's autumn campaign.
I feel proud to be associated with a British high street favourite that holds fond memories for so many people.
'Green Lantern' actor Ryan and the 'Transformers: Dark of the Moon' beauty front the company's Autograph collection, and shot the advertising campaign with BAFTA awards photographer Greg Williams at the St Pancras Grand in London
Victoria's Secret lingerie model Rosie - who has also modelled for companies including Burberry - said: "I feel proud to be associated with a British high street favourite that holds fond memories for so many people."
Canadian born Ryan said he had been exposed to the British store when growing up in Canada, and appearing in their campaign gives him a feeling of "nostalgia".
He said: "Going into an M&S store with my family or friends always gives me a beautiful pang of nostalgia. The Autograph collection is a modern take on the classic style I love and feel most comfortable wearing. The pieces in this collection are lasting staples that'll never go out of style."
Steve Sharp, Marks and Spencer Executive Director, is pleased to have snagged the Hollywood actors for the brand.
He told MailOnline: "Rosie and Ryan are the perfect fit for Autograph - beautiful, exclusive and absolutely contemporary.
"On set, they worked together to deliver a mesmerising performance which allowed us to capture shots that literally sizzle with excitement and an air of mystery."