Tom Ford has promised a "real show" during London Fashion Week next month.
The American designer, who has previously opted reveal his new collections in private presentations with no photographers, thinks he has to "embrace" a catwalk show after seeing his empire expand dramatically.
Tom, 51, revealed to The Times magazine: "This is going to be for 500 to 1,000 people. Photographers, bloggers - a regular, real show.
"I want to show in London because I now have 100 stores worldwide. The company has jumped and I can no longer service the stores by not showing. So I have to love it and embrace it."
The Texas-born designer also explained why he launched his own label in 2005 - because he couldn't find anything to wear which was stylist as well as comfortable.
He explained: "I literally could not find what I wanted to wear. I went to Anderson and Sheppard on Savile Row - which is great - but my suits gave me a backache. A backache. Savile Row tailoring comes from military heritage.
"I try everything on. Just as I do with everything, I'm always aware of trying to make someone look as thin, tall and strong as possible."
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