Marc Jacobs has teamed up with Diet Coke to become the Creative Director exclusively for 2013.
The partnership is in celebration of the brands 30th Anniversary and it will be another element of the Sparkling Together For 30 Years campaign.
Marc Jacobs will bring his unique vision to the brand, by creating a limited edition collection of must-have bottles and cans, uniting the stylish and light-hearted personalities of both icons.
Inspired by the three decades, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist - true to Jacobs’ signature style.
Marc Jacobs commented: “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”
One of this generation's hottest and most influential designers, Marc Jacobs’ designs exude a youthful spirit, with provocative artistry - the perfect partner to collaborate with Diet Coke. With this exciting appointment, Diet Coke will build on its impressive heritage of fashion collaborations.
To celebrate the announcement, Diet Coke is launching a fun short film starring the designer, entitled: ‘Marc Jacobs’ Photo Booth Break’. The teaser features a very alluring shirtless Marc Jacobs, paying tribute to the legendary Diet Coke ‘Hunk’ ads from the 1990s. Jacobs brings a modern twist to this interpretation, with style and light-hearted humour.