Marks & Spencer have announced an exclusive three-year partnershop with the British Fashion Council.
The high street brand has paired with the BFC for a collaboration entitled, Best of British.
It will see the retailer working with the BFC to celebrate British fashion, home-grown talent and sustainability.
Natalie Massenet, Chairman of the BFC says: “The M&S brand is synonymous with all things British so we are delighted that they will be partnering with us to champion the very best of the UK's manufacturing, textiles and practice. We are charging them with taking a lead on positive fashion and change within our industry. Myself and the team are looking forward to developing this with them over the next three years."
As part of the initiative, M&S is also proud to announce two exclusive new clothing collections which will feature a combination of British heritage, sourcing and production.
These collections will comprise truly luxurious capsule edits for women and men and will be one of the first launches in an extensive programme of activity under the ‘Best of British’ initiative.
Marc Bolland, M&S Chief Executive says, “We are proud to collaborate with the British Fashion Council and look forward to working alongside them on our exciting ‘Best of British’ initiative. This is the start of an exciting journey to put more emphasis on British design and talent.”