Still realatively new, New York Fashion Week for Men returned for a second season.
New York Nens Fashion Week had sixty shows scheduled over its four days and acts as an appetiser for its bigger and much more established New York fashion week for women beginning on February 11.
Michael Bastian showcased for Fall/Winter 2016 together with LAB SERIES Skincare for Men, they kicked off their partnership by shooting the look book campaign offering fashion and grooming looks for the urban man.
"Michael's brand is tailored yet unexpected, and I like to think that's how LAB SERIES is viewed. I am so excited for our brands to be coming together to give men the power and confidence they need for success. Looking good is feeling good," said Joseph Grigsby, Vice President, Global Marketing.
Fall/Winter 2016 marks ten years of the Michael Bastian brand, and this season takes his namesake brand to new heights. The collection pulls inspiration from a heart-shaped ice formation on Pluto, astronomy, astronomers, stars and planets. Michael channeled the idea of an academic dreamer in his designs, which can be seen throughout much of the collection.
Celebrity grooming expert Benjamin Thigpen worked with LAB SERIES to cultivate the ultimate skincare regimen, specifically using the MAX LS Collection of products.
"Every guy needs to moisturize and help protect his skin for tomorrow. LAB SERIES caters to men's skin; the MAX LS collection delivers products that help lift, tighten and firm the jawline," says Benjamin Thigpen.
New-York based Mexican designer Carlos Garciavelez offered a relaxed and youthful collection with an array of loose layered silhouettes. He explained where his inspiration came from: "This collection centres on the idea of a nomad going to the thermal baths in Switzerland. So, it's the idea of the explorer going to a spa. So, it's the idea of dressing and undressing."
It was Mike Rubin's first ever catwalk show for his label Krammer & Stoudt. The Southern Californian designer said his collection was born from a desire to serve men like himself: "I started the brand because I wanted to dress guys that were from my age bracket, that grew up surfing and were part of the music scene. And as they are getting older, trying to make them look cool but not too young."
Using traditional pieces from the American wardrobe such as blazers, bomber jackets and shirts, the collection incorporates elements of originality into each piece. Malaysian-born menswear designer Edmund Ooi also made his New York Fashion Week for Men's debut with a collection he entitled 'Class of 2525'. Dressing models in turtle necks, duffel coats and rolled-up jeans with a touch of science fiction, he said what he is offering is a look into tomorrow: "It's basically a reinterpretation of a schoolboy in the future. So, when I was thinking about schoolboys, they don't really have uniforms these days but they still kind of have the same kind of clothes, all of them."
Riding the wave of trendy street wear, a new generation of designers is competing in New York for the attention of fashion deciders on the lookout for new icons of cool.