Oldham boss Stephen Robinson accused his players of lacking fight after they slumped to a 2-0 home defeat against MK Dons.
Robinson's side are bottom of League One after seven games without a win and have managed only five league goals all season.
Dons went ahead after 36 minutes as Ben Reeves shot from 25 yards out and the ball squirmed past Oldham keeper Connor Ripley before trickling over the line.
Oldham could have levelled when Peter Clarke fired an overhead kick against bar, but it was 2-0 after 55 minutes as Kieran Agard headed in a Samir Carruthers free-kick.
Dons spent the rest of the match in cruise control and almost struck again when Agard was denied by the woodwork.
It was their fourth away victory of the campaign and heaped more misery on Robinson, who left his coaching role with Northern Ireland during the summer to take over at Oldham.
Robinson said: "MK Dons were better than us throughout the game and we didn't turn up as a team.
"Only three or four players came out with any sort of credit. We were negative and every touch was backwards, which hasn't been happening away from home.
"On Tuesday night we passed Charlton to death, but today we couldn't string two passes together anywhere on the pitch and I've told the players some home truths.
"There's a fear factor when we play at home because the fans do get on our backs quite quickly, but it was deserved today and we gave them nothing to shout about.
"We live in an X-Factor world where everyone wants instant success, but I expect a lot more from the players and 100 per cent effort is the bare minimum.
"MK Dons are a very good side who will be in the top six without doubt, but we didn't give them a fight. We lay down and died after 60 minutes."
Dons manager Karl Robinson backed his team to build on their comfortable victory.
He said: "We have one of the best away records anywhere and now we need to start doing it at home as well.
"But everyone can see we are playing well and getting better game by game - we are slowly starting to build some momentum.
"We looked like a good team today. There was a bit of concern when George Baldock came off with a hamstring injury, but we were very strong defensively and it was a good performance.
"Hopefully the fans have gone back down the motorway feeling happy because it's the supporters we do it for.
"Darren Potter marshalled the midfield outstandingly well and it's great that the back four stood up and were counted.
"We needed the clean sheet and I'm pleased for David Martin because he's trying to lead a new back four."