Hull KR owner Neil Hudgell insists promotion back from the Championship is the minimum target following their recent relegation.
The Robins were expected to stay in Super League but were beaten by the Salford Red Devils last weekend in the Million Pound Game.
Saturday's defeat ended a ten-year stay in the top flight, but Hudgell is eager to keep the current squad together.
The club's fans have already started to renew their memberships for the new campaign and Hudgell has urged his players to repay them by achieving promotion.
He told the Hull Daily Mail: "We talked about it earlier in the week how galvanising it's been. It's been an unusual situation in that the fans have been not critical in any way at all.
"I think we hit over 500 pass sales by lunchtime yesterday. We sold 5,500 last year so to be over 15 per cent on the first day is a phenomenal effort, and testament to the loyalty of the fans of this club.
"They appreciate the predicament that we're in and it's us, as east Hull people, we tackle things head on, tough it out and the plan is to bounce back at the first opportunity.
"Certainly in terms of the club we're all systems go now, a week on, to getting back up. That's the short-term goal. Anything less is a failure."