Amazon is reportedly looking to compete with Apple's AirPods.

Amazon

Amazon

It is said the online retail giant is working on its own wireless earbuds - which would have built-in access to Alexa - in a bid to take on its rival.

According to Bloomberg, the gadgets - which would look similar to AirPods and include familiar features - could even launch later this year.

The report adds that Amazon's team are working hard to create better sound quality in the company's new earbuds.

Voice commands will be used in a number of ways, with wearers able to use them to listen to music, order products, check weather forecasts and find out other information.

Meanwhile, saying "Alexa" will let users call up the tech giant's own digital assistant, while the earbuds are reportedly also set t include physical controls.

These will apparently include tapping to change songs, and to answer or end calls.

It's suggested that while they won't come with celluar connectivity - meaning they'd have to be paired with your phone - their case will serve as a charger.

In terms of colouor options for the device, the report adds that they could come in a choice of either grey and black.