Apple is rumoured to be preparing to unveil red iPhone 8 and 8 Plus models this week.
The American technology giant is apparently set to copy what it did in 2017 with its iPhone 7 series, when it decided to broaden the handset's colour selection.
Although the firm has not yet made an official announcement, MacRumors claims to have obtained a Virgin Mobile memo that says new, red versions of the handset will be announced soon.
In fact, it has even been speculated that details of the update could be released later today (09.04.18).
The colour is tied to Apple's support for RED, an advocacy group dedicated to combating HIV/AIDS in Africa.
Over the years, Apple has marked its partnership with RED in various different ways, including releasing special edition iPads and iPods.
Last month, meanwhile, Apple announced plans to close iTunes.
One of the tech giant executives Jimmy Iovine - who is also a producer and record label boss - admitted it was only a matter of time before the Silicon Valley company would stop selling songs.
Iovine said: "If I'm honest, it's when people stop buying. It's very simple."
Apple is currently competing against Spotify for domination of the music subscription market and Mark Mulligan, an analyst at MIDiA Research, predicted iTunes will be closed by 2020.
He explained: "Apple will turn off its download store at some point.
"At some stage in the future, Apple having an iTunes music store will be as incongruous as Currys selling black and white TVs."