Apple chief designer Jony Ive has left the company.
The tech veteran crafted some of the brand's most influential products - including the iPod, iPhone, iPad and Apple Watch - and he's now left after 33 years fronting the design team to start his own firm LoveFrom.
Ive's departure was announced over the summer, and now his profile has been removed from Apple's leadership page.
His former company will be a primary client for his new venture, and Apple CEO Tim Cook is glad they will continue to collaborate.
He previously said in a press release: "Apple will continue to benefit from Jony's talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built.
"After so many years working closely together, I'm happy that our relationship continues to evolve and I look forward to working with Jony long into the future."
In his own statement at the time, Ive said he was "most proud of the lasting work" completed with Apple, and how the company was "stronger, more vibrant and more talented" than ever before.
He said: "After nearly 30 years and countless projects, I am most proud of the lasting work we have done to create a design team, process and culture at Apple that is without peer.
"Today it is stronger, more vibrant and more talented than at any point in Apple's history.
"The team will certainly thrive under the excellent leadership of Evans, Alan and Jeff, who have been among my closest collaborators.
"I have the utmost confidence in my designer colleagues at Apple, who remain my closest friends, and I look forward to working with them for many years to come."