Dame Joan Collins is calling for mobile customers to "ditch and switch" their phone network to Three.
The 86-year-old acting icon has teamed up with mobile network Three UK in a playful social media campaign which encourages the public to switch their phone provider by simply sending a free text message which allows them to move networks as quickly as one working day.
Joan stars in an advert for the campaign which sees her drawing on her dating experience to encourage viewers to take control and not stay in an unsatisfactory relationship with their mobile network.
The 'Dynasty' star - who is fame for never settling for second best - is seen living the high life on-board a yacht in sunny St Tropez, with playful nods towards the benefits of choosing 'the one', before she turns to the camera to say: "I've never settled for anyone or anything which didn't float my boat ... It's now easier than ever to switch. So darling if they're not satisfying you, then just ... ghost them. So, take control - ditch and switch to Three."
And speaking in a statement for the new campaign, Joan added: "Having been married a few times, I can tell you now that staying with someone just to be in a relationship won't make you happy. It took me a long time to find 'the one' because I was never ever going to settle for second best. The relationship you have with your mobile network shouldn't be any different - when you start to feel unloved, dissatisfied and you can't see past those niggles, it's time to move on, darling."
From Tuesday (02.07.19), mobile customers can get the code they need to switch networks by simply sending a free text message - rather than having to call their current provider - and can switch mobile networks in just one working day.
And to celebrate the quick and easy method, Three is offering new and upgrading customers six months half price line rental on its Unlimited tariff until August 22.
For more information about switching to Three, visit www.three.co.uk/switching