Facebook will give users more control over political ads - but politicians won't be regulated on the platform.

Facebook

Facebook

The company - which also owns Instagram - has revealed new updates with the goal of increasing control, including letting people see fewer political and social issues ads across its platforms.

According to a blog post by Robert Leathern - Facebook's director of product management - the feature builds on current options already present in the Ad Preferences settings.

He added: "The expanded transparency features will roll out in the first quarter of 2020 and will apply in all countries where we facilitate 'Paid for by' disclaimers on ads.

"We plan to deploy the political ads control starting in the US early this summer, eventually expanding this preference to more locations."

However, the company has reiterated its stance that private companies can't make decisions about political ads.

He wrote: "In the absence of [industry wide] regulation, Facebook and other companies are left to design their own policies.

"We have based ours on the principle that people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinised and debated in public."