Facebook will now label "state-controlled" media outlets.

Facebook

Facebook

The social networking site has announced it has begun labelling content produced by media outlets it says are under state control, in its continued efforts to bring more clarity to the news shared on its platform.

Pages and posts from at least 18 outlets - including 'Russia Today', China's 'People's Daily', and Iran's 'Press TV' - now carry notices to let users know they are "state-controlled media".

Advertisements from state-controlled publishers will also be labeled starting later this year, and will initially be shown to US Facebook users and roll out to other countries over time.

Nathaniel Gleicher, Facebook's head of cybersecurity policy, wrote in a blog post: "We're providing greater transparency into these publishers because they combine the influence of a media organisation with the strategic backing of a state, and we believe people should know if the news they read is coming from a publication that may be under the influence of a government."

Later this summer, Facebook also plans to stop state-controlled media from buying advertisements on the site, which Gleicher said was decided "out of an abundance of caution to provide an extra layer of protection against various types of foreign influence in the public debate", especially ahead of the upcoming 2020 US election.

Facebook's decision to flag state-controlled media is part of the company's broader effort to avoid a repeat of 2016, when the company failed to curb misinformation and foreign interference in the presidential election.