Iggy Azalea "clicked" with the CEO of Monster, Noel Lee.
The Australian rapper attended the tech giants' annual CES press conference on Monday (08.01.18), where she personally unveiled the NEW AirLink Elements - the world's latest breakthrough in 'True Wireless' headphone technology which features the industry's first -fashion forward, jewellery inspired design.
And now in an interview with USA Today, Iggy said: "I also wanted to partner with Monster because of [CEO and Head Monster] Noel Lee, as we both have interesting 'origin' stories, and how we came to be in the music industry, and so we clicked on a personal level, too."
Whilst the partnership was the main talk, the pop star also announced that her new single 'Savior' with Migos star Quavo will be released on February 1.
She wrote on Twitter: "Yes! Such an honor so excited!!!!!!
Thank you a million times for believing in me guys!!!! We have the same vision. Love you. (sic)"
The basic headphones retail at $249.95.
It was also revealed that there will be an advertisement run featuring Iggy on February 4 at the Super Bowl.
The CEO of GG Media Network tweeted: "@MonsterProducts announces they are running a Super Bowl Commerical with @IGGYAZALEA . Launching a brand new product lineup tailored around women. #CES #CES2018 - At Mandalay Bay Convention Center (sic)"
Monster are renowned for teaming up with celebrities to help launch their products.
Lady Gaga previously launched Monster Cable Heartbeats 2.0 In-Ear Headphones in 2009.