Instagram is changing its rules regarding account removals.
The photo sharing social networking site - which is owned by Facebook - has confirmed plans to roll out a new set of guidelines for banning users.
As it stands, accounts are currently allowed a "certain percentage" of violations over a period of time before they get banned, but this is weighed in a way that more prolific posters are given more leeway.
However, CNET reports that the new policy will see accounts taken down after a certain number of violations in a set time frame, which all users held to the same standard.
The company hasn't disclosed the exact number of violations or the time, because Instagram doesn't want anyone to have the chance to take advantage of the guidelines.
The latest update comes after it was revealed the social media platform will get an overhaul designed to put its users first and is testing to find a way of making the experience "less pressurised" for people engaging on the app.
It was announced that the image sharing network is looking at making follower counts less prominently featured, while the likes counter will be made private.
The changes are meant to help users focus on connecting with other people rather than competing for likes and followers.