Instagram has removed the Following tab.
The Facebook-owned social media app introduced the feature in 2011 as a way of users keeping tabs on what other users are liking and following, but they decided to axe the function on Monday (07.10.19) as it's just not being used by many.
A spokesperson for the company said: "We're always working to make Instagram the best space to connect with the people and things you love.
"While this includes introducing new features, it also means removing old ones that may no longer be useful.
"Starting today, we will begin removing the 'Following' tab. This leaves the 'You' tab which will now be known as 'Activity.'"
Instagram recently hiding the like counter on profiles.
The photo-sharing app chose Canada to trial not displaying the number of taps on the like button in a bid to move the focus to people's content and not how much interaction they get.
A spokesperson for the company said: "Later this week, we're running a test in Canada that removes the total number of likes on photos and video views in Feed, Permalink pages and Profile.
"We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get.
"The small percentage of Canadian users in the test will see a notice atop their feed warning them of 'a change to how you see Likes'."
The test came after Instagram boss Adam Mosseri announced at Facebook's F8 conference that they want to lead the way with regards to beating online bullying.
They have announced a number of new features to aid the fight against trolling.
These include a "nudge" feature to let users know they are typing a comment and an 'Away Mode' which enables people to switch off from using the app and stop getting notifications temporarily rather than having to remove the whole app.
There will also be a 'Manage Interactions' function to set unique limits for different people to control what aspects of their Instagram account they want their followers to see.