Kylie Jenner's 'Rise and Shine' has reached over a billion views on TikTok.
The reality star and beauty mogul's video of her singing the lyric to her daughter Stormi was quickly turned into many memes across the internet, with #RiseandShine trending on the video-sharing platform and it's officially blown up in just one week.
TikTok says it has led to their content creators creating a more "fun and diverse format".
A spokesperson for the company told BBC Newsbeat:
"In just five days we have seen 40,000 diverse and fun versions of the meme, which has reached over one billion views, highlighting the power of TikTok's global reach.
"We love that our creator community have been so inspired by this trend and are pleased to see our creators have not only adopted the trend but evolved it with TikTok style by co-creating with each other.
"That has really taken the existing meme into a more fun and diverse format."
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