Levi's are enabling some of their jackets to be connected to the owner's smartphone.
The denim brand has put Jacquard by Google tech into the sleeve of their garments and the device can be connected via bluetooth.
Among the features is 'My Day', which provides the wearer with the time and up to date information on weather, traffic and access to their calendar.
Whilst 'Always Together' warns you if you have left your phone behind.
It's also possible to take a picture and all of the above is achieved via swiping, touching and tapping the cuff of the Trucker and Sherpa Trucker jacket.
Other features including playing music, calls, messaging and talking to the Google Assistant.
Paul Dillinger, Levi's vice president of global product innovation, said: "Two years after we first launched Jacquard, the technology has become smaller and more discrete, more affordable and more useful.
"But the premise and purpose remain the same: You can keep your phone in your pocket and your eyes on the world around you, staying connected without being distracted."
The innovative jackets go on sale on Thursday (03.10.19) in select Levi's stores in Australia, France, Germany, Italy, Japan, the UK and the US.