McDonald's is planning on using artificial intelligence for robot drive-thrus.
The fast food chain is buying the voice technology firm Apprente in a bid to launch drive-thus manned by AI instead of a human to "meet rising expectations" from customers.
Steve Easterbrook, McDonald's president and chief executive, commented: "Apprente's gifted team, and the technology they have developed, will form McD Tech Labs, a new group integrated in our global technology team that will take our culture of innovation one step further."
McDonald's is also considering using AI at their mobile ordering kiosks inside their restaurants as well.
In 2018, the inventors of the Big Mac spent $300 million on a tech firm to improve their menus in the digital age.
They spent the large sum of money acquiring Dynamic Yield Ltd, so that they could create menu boards which can change dependent on the weather, time of day and regional preferences.
Easterbrook - who inspired the company to start using self-order kiosks -
said at the time: "Technology is a critical element of our velocity growth plan and the speed with which we'll be able to implement our vision of creating more personalised experiences for our customers."
The deal was the biggest by McDonald's in 20 years, since the burger chain invested in Chipotle Mexican Grill Inc.