Samsung unveiled its new Galaxy Z Flip smartphone at the Oscars.

Samsung

Samsung

An ad for the new device aired at the awards on Sunday (09.02.20), which teased the phone's official unveiling at the Unpacked, event in New York on Tuesday (11.02.20).

The 15-second clip showcased the folding Flip Z as a camera and video-calling device

Eagle-eyed viewers would have also noticed some small print, which read: "You may notice a crease at the center of the main screen, which is a natural characteristic of the screen."

The device is said to have a 6.7-inch folding display, dual 12-megapixel cameras and run on a Qualcomm Snapdragon 855 Plus processor.

Meanwhile, Samsung is reportedly hoping to shift six million Galaxy Fold smartphones in 2020.

It's an ambitious goal for the company, who was forced to delay the release of the product due to issues with its screen.

Among the problems with the device, most - including screens that continually flickered and hinge bulges - were caused by users peeling off a protective film on the screen that looked removable, but should not have been removed.

Bloomberg's sources said Samsung stretched the protective film across the entire screen and into "the outer bezels so it would be impossible to peel off by hand".

Meanwhile, Samsung Electronics CEO DJ Koh admitted the botched Galaxy Fold rollout was "embarrassing" and said he had "pushed it through before it was ready."