Samsung has unveiled a line of 8K QLED TVs.
The tech giant showcased the new and improved screens at CES 2020 and claimed the flagship Q950TS model provides "unprecedented immersive capabilities".
The televisions boast an "infinity screen", with minimal bezels.
The 8K range is similar to those released by rival firms LG, Sony and Panasonic.
With a standout feature of "Object Tracking Sound+", which matches audio with the movement of objects.
Meanwhile, it was recently revealed that Samsung's 5G phone sales have surpassed expectations.
The firm shipped more than 6.7 million Galaxy 5G models last year after its first 5G device hit the market in May.
By early September, the company sold 2 million units, and at the time the goal was to hit 4 million by the end of 2019.
However, the actual figure - which is a small fraction of Samsung's total smartphone sales - means they make up over half of the global 5G smartphone market.
Meanwhile, the company said it plans to introduce "new advancements that will improve the speed, performance and security of Galaxy 5G devices even further".
Last year, Samsung revealed its aim of shifting six million Galaxy Fold devices in 2020 after originally planning on 10 million before a stuttered launch.
Among the problems with the device, most - including screens that continually flickered and hinge bulges - were caused by users peeling off a protective film on the screen that looked removable, but should not have been removed.
Bloomberg's sources said Samsung stretched the protective film across the entire screen and into "the outer bezels so it would be impossible to peel off by hand".