will.i.am has lost his "trust" in social media.
The Black Eyed Peas star and entrepreneur - who is renowned for creating snazzy yet useful pieces of technology, including Apple's Dial watch, and most recently the AI Voice Assistant Omega - has opened up about his concerns for data protection.
Despite being a fan of apps like Facebook and Twitter, the 'Where Is The Love?' hitmaker says "data monarchs" are taking over and he doesn't trust that social networking sites are delivering real facts all the time.
He's also not pleased that such sites are pushing out adverts by using cookies about things that are no use to him.
Writing for Britain's I Newspaper, he said: "Of course, I love technology and apps. I'm always using Twitter, Instagram and Facebook. But I'm tired of being bombarded with content that adds little value to my life, and I've become desensitised and ignore most of it.
"The data monarchs know more about me than my mother, my government or my doctor.
"Then there's the question of trust - I've lost my faith in social media networks and search engines to deliver information that is as true as it is helpful."
The 'Voice UK' coach previously revealed his prediction that the world will be taken over by powerful robots in two decades.
will believes that human beings won't be able to compete with artificial intelligence and future gadgets as they will be even too advanced for the next generation to figure out.
He said: "In 20 years we will have mobile phones that are smarter than our kids. And that's a crazy situation. I don't fear the future. I don't fear change. I don't fear the rise of artificial intelligence, because it's coming and it's going to change everything, like electricity did. Today we have racism, sexism and a celebrity president - Donald Trump - and that's scary. Tomorrow we can make it a better world."
The 'Scream & Shout' hitmaker is clearly not fearful of what the future holds for humans, as he previously said he'd like to create his own virtual human that he can hold a conversation with in the near future.
The 43-year-old producer explained: "Eventually there are going to be screenless devices - a speaker is a screenless device. I need to talk to it, have a conversation with it, not just blurt out commands and boom she does it. The internet is so huge, it's like the ocean and it's going to take so long to sniff through it to find things that are relevant. So I want to be able to talk to something that is actually an embodiment of the internet in this persona. Where she has access to the internet as her DNA. Where I could speak to her."