YouTube has hit 2 billion logged-in viewers a month.
The company's CEO Susan Wojcicki announced this week that the video streaming platform ha crossed over the impressive milestone a year after it reached 1.8 billion monthly users.
During a presentation to advertisers in New York on Thursday (02.05.19), Wojcicki added that viewer are spending 250 million hours every day watching YouTube content on TV screens, which is an increase from 180 million hours towards the middle of 2018.
The update comes shortly after the World Health Organisation (WHO) clarified its screen time recommendations.
The guidelines suggested that the amount of time young children stare at screens should be restricted, but it's now been suggested that this is actually more related to the advantages of spending time doing other things rather than the risks of using electronic devices.
Juana Willumsen - a WHO adviser on childhood obesity and physical activity - said: "I think there has been a lot of interest in the sedentary screen time recommendations in particular.
"It's something that parents, families, and people in general are concerned about."
The recommendations generally focus on physical activity and sleep for kids under the age of five.
While something like sitting or lying down to watch TV goes against the recommended limit, dancing along with the TV doesn't.
Similarly, watching YouTube on a tablet would cunt against the limit, whereas FaceTiming family or reading along with a parent using an e-reader wouldn't.