Universal Orlando Resort has announced that its next blockbuster attraction will be the widely-popular Transformers: The Ride 3D. The ground-breaking ride – created under license from Hasbro, Inc. and based on its iconic Transformers brand – will bring the intergalactic battle between the Autobots and the Decepticons to Universal Studios Florida in summer 2013.
Already a “must-see” at Universal Studios Singapore and Universal Studios Hollywood, attraction Transformers: The Ride 3D is a mind-blowing, action-packed ride experience that you have to see to believe. You will come face to face with Megatron. You will dodge explosions and attacks by the Decepticons. You will fight to save mankind alongside Optimus Prime and the Autobots, and it will be the greatest battle you’ll ever ride.
Universal worked closely with Michael Bay, the award-wining director of the Transformers film series and the ride’s creative consultant, to create an authentic experience that brings the non-stop action of the films to life. The attraction combines the larger-than-life Transformers characters and an exciting storyline with life-like HD CGI media, state-of-the-art 3-D technology and amazing special effects to place riders right in the middle of an epic battle between good and evil.
Michael Bay said: “We broke the mould and have taken this ride to a new technological level in terms of blending seamless 3-D.”
“Transformers: The Ride 3D is the perfect addition to Universal Orlando’s thrilling theme park experiences,” said Mark Woodbury, president of Universal Creative. “The ride has already proven to be a hit at our Hollywood and Singapore parks, and we’re excited that Universal Orlando guests will soon be able to join the Autobots in the fight to save the world.”
Transformers films, television shows and merchandise have captivated millions of people all over the world. To date, three blockbuster films have been released – “Transformers” (2007), “Transformers: Revenge of the fallen” (2009) and “Transformers: Dark of the Moon” (2011) – grossing more than $2 billion combined worldwide at the box office. The three films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures. Transformers: The Ride 3D is slated to open in summer 2013 at Universal Orlando. The attraction will have one of the shortest build times in Universal history – making it one of Universal’s most ambitious projects ever. For more information about Transformers: The Ride 3D, visit www.prepareforbattle.com or see www.youtube.com/universalorlando
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