Coronation Street's Michelle Connor is tipped to be the next Rovers Return landlady.
The iconic pub will be destroyed by a huge fire in an upcoming storyline, and show bosses plan to use the blaze to give the famous building a complete overhaul, making it bigger and better and installing the brunette beauty - who is played by Kym Marsh - in charge.
A source told The Sun newspaper: "The Rovers will be rebuilt on a bigger scale - the plans show it with two upstairs windows, instead of the one it has now.
"That means more space for a larger family.
"Everything is very hush hush but there is speculation that Michelle Connor (Kym Marsh) could end up running the new Rovers - as bosses want to cement her as an all-time favourite."
Producers are also considering using the new set to create a tribute to Betty Driver, who died in October 2011 aged 91 after playing Betty Williams for 42 years.
The source continued: "Other rumours are that the pub will have a new dining area inside and that Betty Driver's portrait will have pride of place as a lasting tribute to her."
It was revealed last week that the Sunita Alahan (Shobna Gulati) will die in the blaze - and will be the main suspect for starting the fire after her former lover Karl Munro (John Michie) rekindles his romance with landlady Stella Price (Michelle Collins).
A source said: "Even Sunita becoming a victim can't stop people pointing the finger. But if they're wrong then the real arsonist will still be at large."