Paul Hollywood has warned the 'Great British Bake Off' contestants that he'll "ram" cream cakes into their faces if their work isn't up to scratch.
The 50-year-old silver-fox - who has judged on the tummy-gurgling show since it was launched six years ago - has admitted he's not holding back when it comes to criticism this year and will happily throw the bakers' work across the room if it's not up to his standards.
Speaking to the Radio Times magazine, he said: "Anything that has more buttercream than it does cake is going to be a no-no for me. I'd ram it into someone's face, honestly, I would."
And Paul thinks his legendary co-star Mary Berry - who has been dubbed 'The Queen of Baking' - should adopt his brutal approach to judging because he thinks she's "too kind" to the useless contestants.
He said of his 81-year-old co-star: "She's very kind to the bakers. Probably too kind - she could do with toughening up a bit."
Meanwhile, the new series of the popular baking show - co-hosted by Mel Giedroyc and Sue Perkins - will kick off on August 24 and 12 amateur bakers have already been chosen to impress the judging duo.
Among this year's contestants are aerospace engineer Andrew, 25, who designs jet engines for Rolls-Royce, and Lee, 67, who works as a pastor in Bolton, north west England.
One of the contestants, secondary school teacher Candice, 31, loves to bake in her pyjamas, while another, Tom, 26, works for The Royal Society of Arts and recently shed 4st 10lbs.
Garden designer Jane, 61, is likely to be among the early favourites as she gets up at 5am most mornings to bake bread, while teaching assistant Benjamina, 23, started baking when she was 14.
Fans of the show might be particularly interested to see what crime expert Rav cooks up as he likes to be "adventurous and experimental" in the kitchen, while hairdresser Louise, 46, also enjoys trying out different flavours when making bread.